Paul Neal
Synthesizing brand strategy. As Senior Vice President for Strategic Planning of Ogilvy & Mather’s Pacific Northwest office, Cole & Weber, he aligned brand strategy and user experience to real-time market challenges for clients including GTE, Mattel, McCaw Cellular, and Visio.
Launching global brand platforms. In 2001, WPP asked Paul to help incubate a new international marketing communications company, red cell. Its early success started with the European launch of the Alfa Romeo 147, the most successful new-model launch in Alfa’s history. Among other global power brands, he piloted product initiatives for Coca-Cola, Danone, Nestlé, and Ermenegildo Zegna.
Leading complex, multi-brand initiatives. Paul worked with Weyerhaeuser to reorient their corporate brand more strongly to technology. He drove creation of Tree Cell Technology, a new intellectual property brand deployed globally in 2007. He also helped develop branding for the company’s $7 billion residential wood products division that rationalized a portfolio of hundreds of legacy and acquired brands.
Another example is a two-phase global initiative for Experian to successfully launch as a publicly traded company. Paul developed, with executives in the US and UK, a corporate portfolio architecture organizing 80 business brands and 1,000+ products worldwide.
