The results of the Reality Radar Survey provide a quick snapshot of how your organization is doing in the four core areas central to marketing success and organizational performance. Your graph also provides a good starting point for an initial conversation – a chance for us to learn more about your company, understand your particular needs and explore ways you might achieve ‘quick wins’ – as well as lasting gains in marketing performance and business results.
We work with a small number of clients at any given time, providing a range of consulting services designed to accommodate different organizational needs, budgets and timeframes. We work intensely, collaboratively and with tightly-defined timelines and deliverables. Client engagements typically include service offerings such as:
Workshops
These typically half-day or full-day sessions bring a cross-section of clients with area expertise together around a key strategic issue. Our workshops are fast, fun, competitive and most definitely not “touchy feely.” The workshops are built around games, models, case studies and team competition – designed to answer real questions and yield immediate results. Workshop participants feel ownership of the results – and have practical tools that they can use again and again.
Examples:
- Overview of Marketing Best Practices
- Target Audience Definition and Understanding
- Value Proposition Development
- Product Innovation
- Strategic Philanthropy / Community Engagement
Please Contact Us for more information.
Knowledge Audits and Insight Mining
These are focused, rapid (2-4 week) projects designed to extract the most important insights and findings out of your company’s existing market intelligence and internal data. Rapid “knowledge filtering” increases the business value of existing data, often helping you avoid the time and expense of unnecessary primary research. Audits often eliminate redundant research efforts and redirect existing studies to place greater weight on understanding and less on pure measurement.
Examples:
- Pre-existing primary studies and secondary research
- Existing research programs and process
- Macro industry or societal trends
- Communication tactics and messaging
- Customer contact-points
Please Contact Us for more information.
Plan Development
In some instances, the findings from workshops and audits point to the need for a custom plan or specialized client engagement. Although these projects are typically longer (4-8 weeks) than audits or workshops, they are still built on fixed budgets, timeframes and deliverables.
Optimizing Research and Market Intelligence:
- Research design, management and analysis
- B2B Executive-level customer/stakeholder interviews
- Internal executive/stakeholder interviews
Formulating Marketing Strategy:
- Objectives development
- Value Proposition development
- Marketing initiative/plan development
- Planning roadmap design
Going to Market:
- Workforce education and engagement planning
- Customer contact-point strategy
- Messaging strategy
- Community engagement strategy
Please Contact Us for more information.
