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Global coffee leader seeks to create and integrate a philanthropic strategy to satisfy multiple objectives.

Generate Partner (employee) interest and involvement.
Establish core foundation giving priorities while providing local managers with the flexibility to support local causes.
Incorporate diverse and competing stakeholder interests (customers, vendors, growers, employees, charitable organizations, etc.).
Ensure strategic fit with long-term business and financial objectives.

Five-year strategic plan to maximize the growth and impact of newly formed corporate foundation.

Architecture to guide all facets of charitable contributions and corporate philanthropy.
Generate earned income through sale of exclusively licensed merchandise through retail locations.
Form strategic partnerships (UPS, ABC, Random House, Scholastic, etc.) to increase program scale and efficiency.
Establish key metrics to measure charitable impact on business.

Starbucks Foundation and related charitable programs now regarded as standard-setting model for corporate philanthropy.

Partnership model
$12 million to more than 700 youth-focused organizations in the United States and Canada since its founding.
Earned-income model remains core to Foundation’s success, utilizing proceeds from Ethos Water

Financial services start-up struggles to convert technology for online investment into compelling product.

Re-imagining of business proposition, creating new segment in online investor category.

Product reformulation to highlight ease of use and facilitate dollar cost averaging for “Main Street” investors.
Redefinition of target audience: from tech-savvy day-traders to broader segment of novice investors looking to invest safely and easily.
Repositioning product and messaging architecture to highlight new value proposition and align product benefits to mass consumer audience.

Company launched successfully and grew rapidly, bolstering venture investor confidence and insuring continued funding.

Unique, defensible market position and a loyal subscription base of more than 2.1 million.
Revenue growth in excess of 850% over past five years.
Company sold to #3 financial services firm in 2007.

Global information services company demerges from parent to trade under its own name.

Research-based positioning strategy for clients, investors, and analysts.

Interviews with company executives, national/international clients, followed by a global field study of both B2B and B2C customers.
Master-brand portfolio organizing 80 brands and 1,000+ products worldwide.
New strategy for rebranding, including logo, graphics, and messaging.
Deployment plan to motivate the organization around new strategy.

Stand-alone leader in data-services and analytics category.

SixH Consulting