6h Consulting » Business to Business http://www.6hconsulting.com We provide tools, perspective and experience to help business leaders re-imagine what’s possible. Thu, 31 Dec 2009 18:14:25 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Case Study: Weyerhaeuser http://www.6hconsulting.com/2007/residential-wood-products/ http://www.6hconsulting.com/2007/residential-wood-products/#comments Fri, 12 Oct 2007 18:31:09 +0000 admin http://localhost/sixH/site_structure_sixh/wordpress/?p=16

Challenge

Leader in Residential Wood Products industry at risk of losing its edge.

  • Consolidation, decreasing margins, and new competition commoditizing the category.
  • Company focused inward. Growth stalled.
  • Production not customer-driven and unresponsive to changing market dynamics.

Solution

Transformative business strategy, driving customer preference and commanding a premium in a commodity-driven market.

  • Define new category, “Whole-House Construction.”
  • Build new business-facing brand with renewed commitment to product innovation and customer focus.
  • Organize hundreds of disparate products and brands under a master brand architecture, delivering greater cumulative value.
  • Change from product-centric to solutions-centric business model, for increased performance.
  • Galvanize 16,000 employees into a unified, more confident workforce.

Results

Reinvented leader in saturated market.

  • Business able to protect market share and premium pricing.
  • Assets stabilized, even during housing industry downturn.
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